Sometimes, you have one week or less to completely conceptualize and design a project.
So you do whatever it takes to deliver under pressure.
This means keeping a wide view of the project, and always keeping the scope in mind.
While still finding ways to convey the message clearly and make the project memorable, using short cut techniques like branding and Photoshop work to stay on schedule.
Branding sensibility, time management and cool-headedness under pressure adds value to any company.
